Branding is a marketing practice in which a company creates a name, symbol or design that is easily
identifiable as belonging to the company. This helps to identify a product and distinguish it from other
products and services.
Many areas are used to develop a brand including advertising, customer service, promotional merchandise, reputation and logo. All of these elements work together to create one unique and attention-grabbing professional profile.
➢ Importance and Significance
Branding is very important to a business because of the overall impact it makes on the company.
Branding can change how people perceive your brand, it can drive new business and increase brand
- Gets Recognition: A company gets recognition and becomes known to the consumers. The logo is the most important element of branding as it is essentially the face of the company. This is why a professional logo design should be powerful and easily memorable, making an impression on a person at first glance.
- Increases Business Value: It is important when trying to generate future business, and a strongly established brand can increase a business’ value by giving the company more leverage in the industry.
- Generates New Customers: Strong branding generally means there is a positive impression of the company amongst consumers. Once a brand has been well-established, word of mouth will be the company’s best and most effective advertising technique.
- Employee Pride and Satisfaction: Working for a brand and a branded office that is reputable and help in high regard amongst the public makes working for that company more enjoyable and fulfilling.
- Trust Within The Marketplace: People are more likely to do business with a company that has a polished and professional portrayal. Being properly branded gives the impression of being industry experts and makes the public feel as though they can trust your company, the products and services.
- Supports Advertising: Advertising techniques from trusted companies such as Outstanding Branding make it easy to create a cohesive and appealing advertising strategy.
➢ Social Media Marketing Strategy
With the introduction of social media, we have a powerful tool at our fingertips that can share pieces
of content all over the world in seconds. With this being said, social media marketing increases your
brand’s awareness. Many small business owners struggle with implementing an effective social
media marketing strategy that drives sales.
Social media is crucial to the success of any company’s digital marketing strategy. Despite this,
brands of all kinds and sizes are not using this tool to its full potential. Social media has the power to
help you build a personal connection with your prospects.
➢ Why Social Media Marketing Strategy?
- To Grow and Build Your Presence
- To Save Precious Hours and Invest Them Where It Matters
- To Achieve Better Audience Targeting.
➢ How to Create a Social Media Marketing Strategy
- Set Practical Social Media Goals: By properly setting your social media marketing goals, you’ll know how far or how close you are to achieving success. To create practical goals, you have to have targeted goals. Because these are achievable when compared to the broader, long-fetched ones.
- Growing your following or community (branding)
- Consistently building a visible brand (branding)
- Connecting and engaging with your existing community (branding)
- Increasing traffic to website (conversions)
- Generating high quality leads (conversions)
- Getting more sales (conversions)
- Define Your Audience: Connect with your preferred audience on a social media network(s).
- Know Your Ideal Customer
- Seek Feedback from Your Current Customers
- Research Them
- Connect With Them
➢ Social Media Metrics
Volume: Volume is by far the simplest social media metric that you should be measuring. If
you find a ton of tweets mentioning your brand, you’ve got volume that you can analyze to
learn more about your customer’s experiences.
- Reach: Every social media conversation surrounding your brand is important. And the more it spreads across the social network, the better your “reach” becomes. So reach is nothing but a metric that lets you understand how far you can connect with your audience.
- Engagement: One metric that every social media marketer should care about in the engagement metric. By looking into the engagement metric, you understand if your social media goals are being met.
➢ Conduct a Competitor Analysis
You mustn’t blatantly copy ideas from your competition. Seeking inspiration is okay, but stealing is not. You can use Google to find who your competitors are, and then do a social media search to see if they are active on your preferred social network(s). Keep track of their activity and see if you can apply your learning to improve your own social media marketing strategy
➢ Create and Share Quality Social Media Content
Quality content is the backbone of a solid social media marketing strategy. Your content can’t be just any content. Regardless of the type of content you share, it has to go with your business goals and brand identity.
➢ Promote Content that is Native to Each Social Media Network
Every social media marketer knows the importance of social media in business. But do also realize the importance of promoting to content via social media the right way. Your content promotion strategy should be unique to every social network you’re publishing on. That’s how you get better conversions.
Your brand needs to be authentic in its approach to find success with social media marketing. There’s no replacement for being authentic and real, it gets you closer to your customers and grows your business. The best part about social media is, it allows you to be yourself.